We build outbound systems that compound. ICP scoring, sequenced sends, routing, and CRM hygiene wired together, so reps spend their day talking to the right accounts instead of guessing which ones to chase.
Most teams stack tools without an owner for the seams between them. Lists go stale, ownership rules drift, scoring becomes a vibe.
cold outbound, icp scoring, crm, lead routing. None of these work alone, and none of them scale without an architect. We work all four at once.
Sequenced sends that read like a person wrote them, because one did.
Persona-forked cadences, hand-built openers backed by data points from our research practice, dynamic plays for triggered signals. We run it as a build → train → transfer engagement.
A model your reps actually trust because they helped build it.
Firmographic + technographic + intent signals, weighted to your historical close patterns. Refreshed monthly. Surfaced in CRM as a 0–100 score plus a tier band reps can read at a glance.
Object model, validation rules, and dashboards your reps will actually use.
Fractional admin + architect across Salesforce and HubSpot. Schema cleanups, opp stage definitions, lifecycle stages, sync rules across platforms when both live in the stack. We typically retire 40–50% of custom fields in the first 90 days.
The right rep, in the right Slack, in under a minute.
Routing logic that respects territory, ABM tier, account ownership, working hours, and capacity. SLA timers, fallback rules, and visibility for managers when something stalls.
We don't do pilots. The first 21 days are an audit + repair; everything after is the system running with us inside it.
Stack inventory, funnel forensics, scoring model rebuild. We document what's there and what we'd remove.
Object model cleanup, routing rebuild, sequence rewrites, dashboard reset. We work in your tenant alongside your team.
Weekly ops standup, monthly score refresh, quarterly system review. Reps ramp; we measure what changes.
We document and hand off the system to a hire we help you make. Or we stay on retainer at half scope.
Rebuilt routing + ICP score; cut sequence count from 28 to 9. AE acceptance rate doubled.
Read brief →Salesforce + HubSpot consolidation, killed 140 custom fields. Reps got a CRM they could read.
Read brief →Lead routing rebuild w/ Chili Piper + Default. Median time-to-rep went from 14 min to 47 sec.
Read brief →Most engagements start as a diagnostic. The retainer is where the work compounds.
Almost always augmenting. Our best engagements are with companies that have a head of RevOps or a sharp ops lead. We're the senior architect they don't have headcount for. We've replaced gaps too, but we always work toward a hire.
RevOps work compounds. Three months gets you the rebuild; the next three is when reps actually adopt it and the data tells you what's working. Anything shorter and we're shipping a deliverable, not a system.
No. HubSpot, Pipedrive, or a hybrid is fine. We're CRM-agnostic. What matters is that the team has discipline about how it's used. We can also help with consolidation if you're running both.
Series B through D, ~30–250 reps. Earlier and you don't have the data; later and the politics outweigh the engineering. We've made exceptions; ask.