Original research and survey campaigns built to be cited, not just clipped. The same playbook that earned Zapier 3,522 referring domains in 24 months, productized across 50+ enterprise brands.
Most teams ship a press release and hope a reporter is interested. Data-driven PR ships a stat and gives the reporter their headline. Same outreach engine, completely different conversion rate.
original research, newsjack surveys, thought leadership, always-on outreach, rapid response. None of these work alone, and none of them scale without an architect. We work all five at once.
Long-form data studies built to be cited, not just clipped.
2,000-person panels paired with internal usage data, packaged as printable PDFs and blog longreads with full press kits. Each report anchors a quarter of editorial coverage and keeps earning links for years after publication.
Short-form survey hits that ride news cycles within days.
600 to 1,000-person rapid panels delivering tight, timely findings. Headline-ready stats, pre-vetted angles, broken down by state, role, or vertical for local pitches. Built to ship in days, not months.
Executive presence that earns coverage on its own, without a press release.
Bylined op-eds in tier-1 outlets, spokesperson prep, conference + keynote placements, awards programs. The CEO becomes a category voice the press calls before a story drops, not after. Coverage compounds in places press releases can't reach.
Continuous pitching across verticals so coverage compounds week over week.
Weekly cadence across business, tech, marketing, IT, real estate, law, and e-commerce. Hand-built listicles, branded broadcast b-roll, geo-targeted local stories. Every pitch laddered to one of three messaging pillars defined in the editorial map.
Hours-not-days response when a story breaks on you, your competitors, or your category.
Pre-built expert commentary from CEO + CTO. Trigger keywords + competitor list maintained week to week. When a story drops, repackaging and quote-pitching go out before the news cycle peaks.
An editorial program runs the same way every time: map the calendar before writing a word, ship the first anchor, then run continuous pitch + newsjack + rapid response on top of it.
Twelve months of editorial windows mapped against three messaging pillars. Vertical cuts, geo cuts, calendar of holiday + news windows. The plan exists before anyone writes a word.
First long-form data study shipped. 2,000-person panel, internal data layered on top, full press kit and graphics suite. The newsjack survey engine warms up in parallel.
Continuous outreach goes live. Always-on PR cadence across verticals. Newsjack surveys ship monthly. Rapid-response watch on competitors, partners, and breaking category news.
Quarterly measurement: hits earned, referring domains, DR distribution, traffic driven. Reallocate against what's working. Refresh the editorial map for the next four quarters.
Single short-form survey on remote-work productivity went viral. Cited by Forbes, Inc., FastCompany, and 80+ regional outlets in the first month.
Read brief →Three long-form research reports established category authority. Referenced in Wirecutter, Vox, and 200+ trade publications across the year.
Read brief →Pre-built CEO commentary deployed within 90 minutes when a competitor drew negative coverage. WSJ, Bloomberg, and Axios all called for the counter-quote.
Read brief →Most engagements start as a diagnostic. The retainer is where the work compounds.
Traditional PR pitches opinion and hopes a reporter cares. Data-driven PR ships a stat and hands the reporter their headline. Reporters cite stats. They don't cite quotes. Same outreach engine, completely different conversion rate.
First hits land 30–45 days from kickoff, usually off the first newsjack survey. The long-form anchor takes 6–8 weeks to ship and lands its biggest cycle in the following month. Continuous outreach starts at week 6 and runs forever.
No. The research is the story. We start from your category and your audience, design a survey or data study that produces a defensible headline, and the editorial program runs on top of that. Most engagements ship their first quote-able stat in week 4.
Most engagements don't. The 2,000-person panel is the primary data source; your internal data (when it exists) layers on top to add a brand-specific angle. We've shipped reports for clients with no internal analytics at all and earned tier-1 placements on the panel data alone.
Series B through public, $20M+ ARR, or consumer brands with $30M+ revenue. Earlier and the spend math doesn't work; later and the brand already owns its category. We've made exceptions; ask.