Motorway
How Motorway acquired customers while lowering CPAs 22%
Motorway is a leading online car marketplace connecting car sellers with verified dealers.
Motorway is a leading online car marketplace connecting car sellers with verified dealers.
Motorway needed to scale their customer acquisition while reducing cost per acquisition in the competitive car marketplace industry.
Motorway partnered with Boost to optimize their multi-channel marketing strategy across paid social and search channels, focusing on audience targeting, creative optimization, and conversion rate improvements to achieve sustainable growth at lower acquisition costs.
Boost developed a comprehensive strategy tailored to Motorway's unique car marketplace needs and objectives.
We identified and targeted high-intent car sellers and buyers through advanced audience segmentation and lookalike modeling, reducing acquisition costs while maintaining quality leads.
Our team implemented systematic creative testing across multiple platforms, continuously refining messaging and visuals to improve performance and drive better engagement with Motorway's target audience.
We worked closely with Motorway's team as a true partner, providing expertise, agility, and professional support to help them achieve their growth objectives and scale their marketing efforts effectively.
Motorway achieved significant growth and efficiency improvements through Boost's car marketplace optimization strategy.
With Boost's help, Motorway implemented targeted customer acquisition strategies, leveraged audience optimization, and creative testing approaches to drive exceptional results.
