Canon
How Canon Improved Paid Social ROAS 205% YoY
Canon is a leading provider of global consumer and business-to-business imaging solutions including cameras, camcorders, printers, and medical equipment.
Canon is a leading provider of global consumer and business-to-business imaging solutions including cameras, camcorders, printers, and medical equipment.
With their differing product lines, Canon needed a partner to build a multi-product customer acquisition strategy.
Canon partnered with Boost to optimize their multi-product customer acquisition strategy across paid social channels, aiming to increase conversions and revenue while maximizing return on ad spend for their PIXMA, IVY, and PRO product lines. The challenge required extensive creative testing and tailored assets for each product category.
Boost developed a dynamic paid social strategy that focused on platform-specific tactics for each product line.
Boost tested new interest audiences on Facebook and Pinterest, focusing on top-performing evergreen audiences (home decor, high schoolers, freelancers) and creative testing on DIY/crafting themes, which drove 27% of total conversions and 9% higher ROAS.
The focus was on audience testing, resulting in 48% of total Snapchat conversions and 46% of total Facebook conversions. Audiences contributing most revenue were Film/TV and Sports/Music. Influencer creative drove 30% of Snapchat revenue and 25% of purchases.
Static ads with influencer quotes drove 23% of lower funnel purchases at a 41% lower cost per purchase. Features-focused creatives accounted for 24% of general purchase revenue. New interest audiences were tested for retargeting.
Canon was able to drive growth and efficiency for their business through a multi-product customer acquisition strategy.
With Boost's help, Canon adapted customer acquisition strategies, leveraged platform-specific strengths, and innovative creative approaches.
